Insights & Systems

Social Media Marketing Blog

Every playbook, workflow, and creative experiment we test to grow your social media presence across LinkedIn, TikTok, Pinterest, and beyond.

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AI-powered social media content planning that prevents burnout

Social Media Strategy

Dec 4, 2025 • Frank Heijdenrijk

How to Make a Social Media Content Plan Using AI That Doesn't Burn You Out

Creating a social media content plan from scratch is the single hardest part of growing your online presence. You stare at a blank calendar, ideas feel forced, and before you know it you're either posting randomly or not posting at all. Most small businesses I talk to are stuck in exactly that loop - treating social media like an afterthought instead of the revenue engine it can be.

28 min read

#social-media-strategy #content-planning #AI

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All topics Social Media Strategy Social Media Platform Guides Social Media Automation

Social Media Strategy

Dec 3, 2025 • Frank Heijdenrijk

How To Create An AI-Driven Social Media Strategy for Small Businesses

As a small business owner, you're probably juggling a million tasks already - running operations, serving customers, and somehow trying to keep your social media alive. But let's be real: coming up with fresh ideas every week feels overwhelming, especially when you don't have a clear strategy or the budget to hire an agency.

22 min read

#social-media-scheduling #content-calendar #social-media-strategy

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Abstract illustration showing a light bulb with a brain icon at the center, radiating content streams to various social media platforms and content formats

Social Media Strategy

Nov 27, 2025 • Frank Heijdenrijk

My Content Repurposing Workflow for Turning 1 Idea Into 30 Posts

A detailed content repurposing workflow that starts with a high-value core asset, extracts modular units, and systematically turns one idea into 30+ posts across platforms.

21 min read

#content-repurposing #social-media-scheduling #content-calendar

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