Category
Long-form playbooks, frameworks, and workflows for social media marketing teams.
Social Media StrategyApr 27, 2026 • Frank Heijdenrijk
B2B SaaS social media benchmarks: Set the right targets. The trouble with defining B2B SaaS social media benchmarks is that it's an inherently impe...
Social Media StrategyApr 25, 2026 • Frank Heijdenrijk
Building a personal brand as a technical founder (without becoming a creator) Creating a personal brand as a tech founder should feel less about ma...
Social Media StrategyApr 20, 2026 • Frank Heijdenrijk
Creative Post Ideas for Sustainable Brands (That Don’t Sound Greenwashy) That’s not what creative post ideas for sustainable brands should look lik...
Social Media StrategyApr 18, 2026 • Frank Heijdenrijk
Can AI Replace a Social Media Manager in 2026? By 2026, AI will become an imperative part of social media, not an accessory. It’s baked into cre...
Social Media StrategyApr 14, 2026 • Frank Heijdenrijk
Streamline Your Social Media With a Simple Operating System If you are looking for ways to streamline your social media, you probably aren't short...
Social Media StrategyApr 13, 2026 • Frank Heijdenrijk
The Best Time to Post Instagram Reels for US Startups There's no one-size-fits-all posting window for US startups that will automatically boost you...
Social Media StrategyApr 11, 2026 • Frank Heijdenrijk
An Indie Bookstore Marketing Calendar That Actually Keeps You Visible All Year An indie bookstore marketing calendar isn't a list of holidays. It's...
Social Media StrategyApr 10, 2026 • Frank Heijdenrijk
Automate graphic design for social media without losing brand control When you automate graphic design for social media you’re no longer sitting do...
Social Media StrategyApr 7, 2026 • Frank Heijdenrijk
Use these free Google Spreadsheets to plan, schedule, and analyze your social media posts with more structure and consistency.
Social Media StrategyApr 7, 2026 • Frank Heijdenrijk
Build On-Brand Social Media Graphics at Scale (Without the AI Vibe Shift) So let’s be honest: the question isn’t how to create that one really cool...
Social Media StrategyApr 6, 2026 • Frank Heijdenrijk
How to manage your social media in 1 hour a week Managing social media in 1 hour a week is achievable, if you quit thinking of social media as a co...
Apr 4, 2026 • Frank Heijdenrijk
Native Platform vs. Scheduling Tools: How to Choose Without Losing Reach The native platform vs. scheduling tool debate often gets treated like a w...
Social Media StrategyApr 3, 2026 • Frank Heijdenrijk
Smart Automation for Social Media Visual Content: Build a Visual Content Factory A lot of automation advice for social media focuses on treating yo...
Social Media StrategyMar 31, 2026 • Frank Heijdenrijk
Social media consistency: build a system, not a streak When it comes to social media consistency, the question is almost never how do I post more?...
Social Media StrategyMar 30, 2026 • Frank Heijdenrijk
Saves: The Best Instagram Metric for Small Businesses I used to think of likes as the scoreboard. When I reached a certain amount, I knew it was a...
Social Media StrategyMar 28, 2026 • Frank Heijdenrijk
TikTok trends for coffee shops Keeping up with TikTok trends as a local coffee shop is not about following whatever audio is trending this week and...
Social Media StrategyMar 27, 2026 • Frank Heijdenrijk
Amplify judgment with AI, don’t diminish it AI can totally amplify your social media content when your strategy is amplifying. If you use AI like a...
Social Media StrategyMar 24, 2026 • Frank Heijdenrijk
Done-for-you social media content: how to pick the right model without losing your voice If you’re looking for a solution to getting social media c...
Social Media StrategyMar 23, 2026 • Frank Heijdenrijk
Grow a B2B audience on TikTok In B2B, going viral on TikTok is a function of getting the right people to see your content. Not just any view is a g...
Social Media StrategyMar 21, 2026 • Frank Heijdenrijk
Finding your first 1,000 followers on $0 There is a HUGE difference between growing your social media following and getting your first 1000 followe...
Social Media StrategyMar 20, 2026 • Frank Heijdenrijk
Social media captions that convert: a goal-first framework Captions shouldn’t be a roadblock between “I have something worth posting” and “you hit...
Social Media StrategyMar 19, 2026 • Frank Heijdenrijk
OpenClaw Social Media Management OpenClaw Social Media Management is not just another term for AI-generated captions. It implies that instead of do...
Social Media StrategyMar 17, 2026 • Frank Heijdenrijk
Claude Social Media Skill: What It Really Means (and How to Use It Without Headaches) If you are Googling “claude social media skill” you are likel...
Social Media StrategyMar 17, 2026 • Frank Heijdenrijk
Automate Brand Awareness on Social Media (For Real) Everyone seems to think they automated brand awareness on social media if they schedule 7 days’...
Social Media StrategyMar 16, 2026 • Frank Heijdenrijk
Why Followers Don’t Automatically Translate Into Sales I once thought that more followers was the shortcut to making sales. But then I saw business...
Social Media StrategyMar 14, 2026 • Frank Heijdenrijk
Shifting from Founder-Led to Brand-Led Social Shifting from founder-led to brand-led social is one of the most impactful things a small business ca...
Social Media StrategyMar 13, 2026 • Frank Heijdenrijk
Relevant Social Media Content: A Framework for Small Businesses Much of the guidance out there on how to come up with relevant social media content...
Social Media StrategyMar 10, 2026 • Frank Heijdenrijk
Discover a repeatable, 5-minute process to schedule your social media content for the week. Eliminate daily decisions and gain certainty.
Social Media StrategyMar 9, 2026 • Frank Heijdenrijk
For seed-stage startups, redefine social media ROI beyond revenue. Focus on distribution, trust, and pipeline to operationalize a repeatable system for growth.
Social Media StrategyMar 3, 2026 • Frank Heijdenrijk
Discover how to create a social media backlog fast, building an inventory of publish-ready content to end last-minute posting. Get weeks of stress-free posts from just one work session.
Social Media StrategyFeb 28, 2026 • Frank Heijdenrijk
Nonprofits, save time and ensure consistent messaging with strategic social media templates. Build a system combining design and planning for impactful fundraising and advocacy posts.
Social Media StrategyFeb 27, 2026 • Frank Heijdenrijk
Discover a unique content system for medical aesthetics clinics. Convert local strangers into consults by mapping content to patient decision stages, ensuring localization and compliance.
Social Media StrategyFeb 26, 2026 • Frank Heijdenrijk
Solo founders, stop posting just for consistency. Learn to create purposeful social media content that drives business results. Define your customer, map your messaging, and choose relevant content pillars.
Social Media StrategyFeb 25, 2026 • Frank Heijdenrijk
Discover how startups and small businesses can leverage a narrative systems approach for LinkedIn storytelling to gain attention, build trust, and generate inbound interest consistently.
Social Media StrategyFeb 24, 2026 • Frank Heijdenrijk
Unlock the secret to explaining complex tech on TikTok. Discover a repeatable process to simplify without dumbing it down, gaining engagement and authority in under 60 seconds.
Social Media StrategyFeb 23, 2026 • Frank Heijdenrijk
Agile social media marketing is a weekly operating system for SMBs. Set objectives, produce content, measure impact, and adjust for growth.
Social Media StrategyFeb 22, 2026 • Frank Heijdenrijk
This social media playbook guides remodeling contractors on attracting qualified leads, pre-selling their process, and converting followers to clients.
Social Media StrategyFeb 22, 2026 • Frank Heijdenrijk
Stop typing faster and start building systems! This guide shows you how to create social media content faster, reduce rework, and maintain consistency.
Social Media StrategyFeb 21, 2026 • Frank Heijdenrijk
Discover the importance of manually calculating engagement rate for auditability and control over your social media metrics. Learn to define engagement and select the right denominator for consistent, defensible reporting that proves marketing effectiveness.
Social Media StrategyFeb 19, 2026 • Frank Heijdenrijk
Learn how pre-launch startups can leverage social media to validate demand, attract qualified leads, and build a powerful launch pipeline. Forget follower counts – focus on real conversions.
Social Media StrategyFeb 18, 2026 • Frank Heijdenrijk
Don't just generate content; generate revenue. This post shows how to use social media content generators effectively for consistent branding, leads, and sales.
Social Media StrategyFeb 16, 2026 • Frank Heijdenrijk
Discover how to plan a month of social media content in one sitting. Beat decision fatigue and create consistent, platform-specific content aligned with your goals.
Social Media StrategyFeb 16, 2026 • Frank Heijdenrijk
Learn how Instagram Broadcast Channels provide a direct, efficient method for small businesses to collect valuable customer feedback. Get faster insights.
Social Media StrategyFeb 15, 2026 • Frank Heijdenrijk
Facebook marketing still matters for local service businesses in 2026. This guide shows how to use ads and content to establish credibility and convert leads into booked jobs.
Social Media StrategyFeb 14, 2026 • Frank Heijdenrijk
Learn to build an automated social media system that's predictable, on-brand, and revenue-generating. This guide helps entrepreneurs automate strategy, not just execution, to generate more leads and sales with less time.
Social Media StrategyFeb 14, 2026 • Frank Heijdenrijk
Uncover how community engagement drives sales for small businesses. Track key metrics, connect engagement to revenue, and prove its value as a powerful sales channel. Get your roadmap.
Social Media StrategyFeb 13, 2026 • Frank Heijdenrijk
Tired of unpredictable social media results? Learn how to achieve consistent growth, predictable reach, and content that converts eyeballs into sales without exhaustion.
Social Media StrategyFeb 13, 2026 • Frank Heijdenrijk
Promote your SaaS beta on social media strategically. Focus on finding quality testers who provide actionable feedback, avoiding vanity waitlists to accelerate development.
Social Media StrategyFeb 12, 2026 • Frank Heijdenrijk
This post explains why startups must differentiate between vanity and actionable metrics. Learn what to ignore and what truly drives progress and revenue.
Social Media StrategyFeb 11, 2026 • Frank Heijdenrijk
Struggling with social media time? This guide helps entrepreneurs work smarter, not harder, by hacking social habits to boost productivity and sales.
Social Media StrategyFeb 11, 2026 • Frank Heijdenrijk
Develop a B2B consulting social media strategy that builds authority & trust, generates qualified conversations with decision-makers, and creates pipeline, not just noise.
Social Media StrategyFeb 10, 2026 • Frank Heijdenrijk
Don't just dump YouTube Shorts on LinkedIn. Discover strategic ways to filter and adapt your short-form video content to resonate with professionals, drive engagement, and build credibility.
Social Media StrategyFeb 9, 2026 • Frank Heijdenrijk
Struggling with generic social media ideas? Learn to build a system that turns one customer insight into endless, on-brand content, avoiding common generator pitfalls.
Social Media StrategyFeb 9, 2026 • Frank Heijdenrijk
Tired of exhaustive social media audits? Learn how to perform a fast, actionable audit in just one day, focusing on key insights for small businesses.
Social Media StrategyFeb 8, 2026 • Frank Heijdenrijk
Discover a system to stop mindless social media scrolling without abandoning the internet. Reclaim your time and boost productivity for your business.
Social Media StrategyFeb 7, 2026 • Frank Heijdenrijk
Hiring your first social media intern can transform your content strategy. Learn to scope the role, recruit junior talent, and structure the process to ship more content safely and consistently.
Social Media StrategyFeb 6, 2026 • Frank Heijdenrijk
Discover how startups can ethically implement AI in marketing. Learn to use a minimal viable OS, build trust, and avoid common pitfalls.
Social Media StrategyFeb 4, 2026 • Frank Heijdenrijk
Learn to prove social media ROI to investors by converting marketing metrics into investor-grade KPIs. Understand CAC, LTV, and retention for scalable growth.
Social Media StrategyFeb 3, 2026 • Frank Heijdenrijk
Many organizations struggle to measure employee advocacy effectively. This post teaches you how to design a simple measurement plan to tie employee actions to meaningful business results, avoiding surface-level vanity metrics.
Social Media StrategyFeb 3, 2026 • Frank Heijdenrijk
Unlock the secret to professional social media posts without needing a designer. This post shares a repeatable system for clean, consistent, and credible content, even for busy small business owners.
Social Media StrategyFeb 2, 2026 • Frank Heijdenrijk
Unravel the mystery of social media traffic discrepancies in GA4. Understand why clicks don't match sessions and how to fix attribution issues with smart UTM tagging and data validation for accurate reporting.
Social Media StrategyFeb 1, 2026 • Frank Heijdenrijk
Learn a repeatable system to generate educational post ideas for EdTech startups. Build trust, target key personas, and streamline purchasing.
Social Media StrategyJan 30, 2026 • Frank Heijdenrijk
Uncover a tactical LinkedIn content plan for HR tech startups. Learn to reduce risk, drive conversations, and build pipeline despite limited resources and case studies.
Social Media StrategyJan 29, 2026 • Frank Heijdenrijk
For e-commerce startups, is Pinterest a worthwhile investment? This guide helps you decide by outlining how to test, measure ROI, and avoid vanity metrics.
Social Media StrategyJan 29, 2026 • Frank Heijdenrijk
Generate an instant 2-4 week social media content calendar. Stop daily worries by transforming your business overview into a complete, low-investment posting plan.
Social Media StrategyJan 28, 2026 • Frank Heijdenrijk
A social media launch checklist for startups A social media launch checklist for startups doesn’t help if you don’t know what you’re launching for....
Social Media StrategyJan 28, 2026 • Frank Heijdenrijk
Struggling with inconsistent social media posting? Discover why it's a systems issue, not a discipline problem. Learn to diagnose your content pipeline and build a repeatable consistency strategy.
Social Media StrategyJan 27, 2026 • Frank Heijdenrijk
Unlock the power of authentic BTS content. Learn how SMBs can integrate a simple content capture routine to boost engagement and achieve business goals.
Social Media StrategyJan 27, 2026 • Frank Heijdenrijk
Discover a simple weekly operating system for small businesses to manage social media effectively. Focus on consistent publishing, engagement, and conversion for real results.
Social Media StrategyDec 3, 2025 • Frank Heijdenrijk
As a small business owner, you're probably juggling a million tasks already - running operations, serving customers, and somehow trying to keep your social media alive. But let's be real: coming up with fresh ideas every week feels overwhelming, especially when you don't have a clear strategy or the budget to hire an agency.
Social Media StrategyNov 27, 2025 • Frank Heijdenrijk
A detailed content repurposing workflow that starts with a high-value core asset, extracts modular units, and systematically turns one idea into 30+ posts across platforms.
Social Media StrategyNov 26, 2025 • Frank Heijdenrijk
A contrarian LinkedIn system that audits your niche, borrows unexpected formats, and scales distribution to turn scroll-stoppers into B2B leads.
Social Media StrategyNov 25, 2025 • Frank Heijdenrijk
Learn how I built B2B SaaS social strategies by auditing wins, matching mediums, and recycling internal assets into compounding demand.
Social Media StrategyNov 23, 2025 • Frank Heijdenrijk
The exact startup social strategy workflow I guided 3,500 founders through - one you can copy today, no guesswork needed.